Articles Tagged Trademark assignment

Irene Calboli, Trademark Assignment "with Goodwill": A Concept Whose Time Has Gone

57 Fla. L. Rev. 771 (2005) | | | | INTRODUCTION :: Imagine that tomorrow, when you order your morning STARBUCKS Caramel Macchiato, the coffee tastes richer than usual; you then notice a label on the shop door, and on your coffee cup, announcing that a new owner has purchased the mark STARBUCKS and has […]