Articles Tagged Entertainment

Elizabeth L. Rosenblatt, Rethinking the Parameters of Trademark Use in Entertainment

61 Fla. L. Rev. 1011 (2009) | | | | ABSTRACT :: Trademark law is flawed in its approach to trademark uses in entertainment. Infringement turns on whether a consumer is likely to be confused into believing that a markholder sponsored or approved of the use. Because consumers are increasingly aware of product placement and […]